Over the years, Google has vigorously punished the ranking of websites that tried to abuse these techniques, generally known as over-optimization, when developing hyperlinks. In 2012, the trading agency took a similar step with the release of the primary of many updates, dubbed Penguin.
These updates focused on particular hyperlink-building
strategies and possibly completely changed hyperlink constructing. At this
factor, bad hyperlink constructing strategies might not be a waste of time,
but, additionally, they critically undermine a website's capacity to over-rank
in naturally seek outcomes.
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