Obama's upward thrust to the presidency of america marked a
milestone within the way of promoting a brand. Advertising Age taken into
consideration Obama in 2008 mark of the 12 months ahead of Google or Apple.
Apart from a large advertising funding, the Obama crew stood out for making an
investment in media apart from conventional ones. In addition to print
advertising and marketing, radio and television (which they did no longer
abandon), cell programs and social networks have been joined, with personalized
messages depending on the recipient. And it forever confirmed the importance of
virtual advertising and customer model as a advertising strategy.
Digital direct advertising includes being able to design and
manage our advertising campaigns integrating traditional and virtual channels
to for my part effect our clients or potentials and attain on the spot however
long-term responses.
Adapting to the purchaser in advertising
The digital advertising revolution turned into to evolve
from the launch of big campaigns with a unmarried message for the complete
audience to segmented campaigns that connect to very unique searches of
micro-audiences. This has developed from 4 P of the advertising blend ( P
roduct, P recio, distribution - P laza- and P romoting) at 4 C ( C
onsumidor, C osto, C onveniencia and C
ommunication.
