Tuesday, October 12, 2021
How to sell your product (EMPRENDE SOFT)
Ontinuing with the collection wherein we disseminate the content material taught in the Emprende Soft international schooling program , these days Eva Conesa –Commercial Director at Extra Software- talks to us approximately the techniques for that tough goal of businesses: selling. Extra Software, in its program for Ibero-American entrepreneurs, highlights above all the development of projects, for which the final -and crucial- section is to sell the product:
When we consider a way to promote your service or product, the traditional steps of the MARKETING PLAN come to mind:
MARKET RESEARCH, with a well-programmed method.
STUDY OF COMPETITION: identity, marketplace to which I am targeting, segmentation of it, and many others.
PRODUCT ANALYSIS, what identification and characteristics it has, what benefit, definition of a approach to adopt (excellent, unique technical traits, its innovation, whether it's far an elitist product or the alternative of the loads, ...), the existence cycle of the product and pricing rules.
AND DISTRIBUTION CHANNELS through which we're going to sell our product.
But selling your product is an awful lot more, the first reflection need to be made whilst we're developing the product . MARKETING has to ensure that there is an innovation, that the product meets the needs of its destiny customers, and if viable that it exceeds the expectations of future customers.
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