SEO analysis is when you determine whether your search engine optimization plan has been successful for your website. A good SEO audit provides you with a roadmap for changes you can implement to your website to help you rank higher on search engine results pages (SERPs).
SERPs matter—a lot. If you’re the first result on Google’s first page, you’re grabbing about 33% of the traffic for yourself. 15% if you’re the second result.
If your website is one of the ways people can buy your product, or if your website is your product, then that traffic is vital. Making sure you rank highly means making sure you make money. So, performing regular SEO analysis means that you’re constantly tracking how you can improve and maintain your SERP rankings.
SEO analysis can impact a lot of different facets of your marketing strategy, including branding, content, influencers, and social media, as the results of your analysis will help dictate changes to all of these.
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