In the future backlinks will remain a strong factor for ranking higher in Google. However, as time passes, we notice that their effect gets lower. In fact, Bing has already stated that they will reduce the effect of backlinks in their ranking algorithm. Whether and when this will happen with Google is still a question. However, it’s safe to assume that the change will be represented in Google at some point as well.
In fact, Google already uses many other factors to rank their content. What’s interesting here is that the weight for each of these factors is adjusted by Google’s algorithm for every query – and therefore we can already say that having backlinks is a “less important” factor nowadays.
As the trend continues, backlinks will maintain their value for quite a while, and likely forever. This, however, does not mean there won’t be any changes to them. Google’s algorithm is a sophisticated system that tries to provide the best results. And as a business owner or marketer, being aware of such changes gives you an advantage over competitors.
With that, it’s time to conclude this guide. Since you’re now familiar with links, go ahead and check out our long-tail keywords guide. Also, make sure you peek at our SEO glossary, it’s the best way of preventing headaches while dealing with SEO jargon.
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