Links as a ranking element are what allowed Google to start to dominate the hunt engine marketplace again inside the past due 1990s. One of Google's founders, Larry Page, invented PageRank, which Google used to measure the first-rate of a web page primarily based in component on the quantity of links pointing to it.
This metric became then used as part of the overall rating algorithm and became a strong signal as it became a very good way of figuring out the great of a page.It was so powerful because it become primarily based upon the concept that a hyperlink might be seen as a vote of confidence approximately a web page, i.E., it wouldn't get links if it didn't deserve to.
HERE IS THE LINKS
