Artificial Intelligence, the perfect ally in our daily lives as consumers

Chabot’s, facial recognition, virtual assistants, autonomous cars, humanoid robots ... Artificial Intelligence based technology and machine learning is today a reality that accompanies us beyond our knowledge.

The Artificial Intelligence is not a trend or an advance to explode, is part of our daily life : every time you give a command to Siri or Alexa, when you hear the list of weekly discoveries Spotify or receive by email an offer Buy a product that you wanted for a long time. AI is already walking among us and is revolutionizing the way we buy and how we interact.

It has also become the preferred tool for brands to reach us for their ability to merge the speed and accuracy of machines with human creativity and personal attention. “The term AI in the world of marketing refers to technology that is capable of making decisions and executing actions autonomously to maximize the chances of success,” explains Rafa Romero, head of Sulligent Marketing Cloud Iberia, a company specialized in marketing automation.

We know that for brands, AI has numerous advantages, from microsegmentation of the target audience to the real-time management of customer requests, of course, through the creation of relevant content. But as consumers, how can artificial intelligence help us?

Regulates the pressure of marketing. Artificial intelligence engines manage the design of trajectories and product recommendations, that is, we could go from receiving more than 10 emails a week from a single brand to receiving only 1 or 2 with content that really interests us. Marketing experts have a responsibility to keep marketing pressure below levels of harassment.

Shipments at the right time and the right device. If you have already managed to end the calls of telemarketers at the time of the nap, it is time to end the emails that make your mobile vibrate when you have not washed your face yet. The AI ​​engines are able to choose the optimal shipping time and the preferred device for each of the clients on their list.

Use clean and reliable data.   

The versatility of AI is proportional to the amount of data it manages. Many consumers put incorrect data on purpose so that the brand does not bother us more than we want, but this is detrimental to our advantages if we are really interested in their products. To remedy this, marketing experts are connecting their AI engines to customer data platforms that are responsible for checking and integrating data into different departments and contact points. This serves so that in the future they do not ask us for more personal data or have to answer tedious questionnaires about our tastes, but for this it is necessary to provide reliable data.

Save time and effort when making your purchase. The use of AI in digital marketing allows us to predict our behavior, search cycles, etc. That is, if for months each time you have entered a website it has been to look at shoes and boots, the brand will be able to customize your home page by showing you only the category that interests you thanks to the accumulated learning about your tastes. If at any time you change your mind, the drop-down menu will always be available.

In summary, the AI ​​will serve to greatly improve the user experience, which in the end is one of the main reasons that makes us return to a website or buy a new product of a certain brand.